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11/11/2017

What is marketing leadership?

Doing marketing isn’t the same as leading marketing. In the world’s largest marketing leadership study, we found that CMOs who know how to lead marketing outperform those who just do it. What makes for a successful CMO?…

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03/03/2021

TryThis: Find your Marketing Leadership Strengths

What are your marketing leadership strengths? If you honestly answer the following questions, you’ll get a quick read on your marketing leadership strengths.

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28/01/2021

Leadership talk with Sennheiser CMO Virginie De Beco: ‘Be You!’

What makes a successful top marketer? For my Forbes column, I have spoken with Virginie de Beco, Sennheiser’s Global Head of Consumer Marketing. Virginie is also a Fellow of the Marketing Academy.

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23/12/2020

Seasons greetings and Formula 1

Seasons greetings! Today I have an inspirational Forbes interview for you with Formula 1 CMO Ellie Norman—and a personal update on why work on the new Marketing Leadership Masterclass meant I had less time for writing this…

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11/09/2020

Why firms need more marketers—now

It’s 2020 and for many in marketing, life is tricky. Reports of layoffs, budget cuts—and plenty of uncertainty. When you think about it: it’s odd. Marketers live to help the firm find customers, drive revenue, keep the…

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15/06/2020

The time for marketing is now (again)

For marketers, a massive window for change has just opened—and the prize is big. Let’s face it, marketing missed its last slot. Digital technology should have given marketers unprecedented powers—the power to understand customers; the power to…

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13/05/2020

How will life look after the crisis?

Marketers are facing a major problem. Post-virus, how will markets change? What are the trends?  Trends are a simple way to plot the future. More video meetings, more online courses, more home cooking—it’s where the world is…

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28/04/2020

Never let a good crisis go to waste

Making change happen is tough. New products? Too risky. Agile working? Maybe next year. Better digital tools? We’ll look into it. Why change when life is good?  Toys “R” Us, Pan Am, Nokia, Sears, Myspace didn’t fail…

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24/03/2020

What could you create in 90 days?

Business life is a rat race. So many meetings, presentations, emails. Breakfast to go. Working lunch. Late dinner. It’s crazy. Then, all of a sudden, things grind to a halt. The meetings get cancelled. The email trail…

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13/03/2020

Complete this sentence about the future

It all started in 2020. The world was just beginning to grapple with a pandemic. Shops and schools had to close. Events were cancelled. Firms asked people to work from home. Global travel ground to a halt….

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23/01/2020

CMO Katharyn White: ‘We Must Redefine The Chief Marketing Officer Role’

What makes a successful CMO? This time I spoke with Katharyn White, Senior Vice President and CMO of IT services giant, T-Systems.

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19/12/2019

Find your moment to be brave

Game changers must be brave. Air controller Anthonius Gunwan Agung stayed in his post, so Batik Air 6231 could take off seconds before the earthquake struck Palu airport, saving all 160 souls on board (he didn’t make…

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29/11/2019

The 12 Powers of a Marketing Leader — Blockbuster Sale

If you love customers, leadership could easily be your biggest challenge. How to help customers, when others don’t care? How to convince people who don’t report to you? How to innovate, when innovation isn’t welcome? Sounds familiar?…

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07/11/2019

Thrive, don’t fail

Who thrives? The people who have more than just ideas. The people who figure out how to make stuff happen, how to mobilize people, how to ship. A few days ago, I sat down with Rusty Pepper…

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16/10/2019

Look beyond performance

Fran Crippen loved the water. The US long-distance swimmer had beaten his competition many times. 7 medals in 6 years—one gold, four silver, two bronze. Olympic games in reach. Expectations were high for the Fujairah Marathon Swimming…

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08/10/2019

Five secrets of marketing career success

A few days ago, The Marketing Society asked me to share with their senior marketers the insights from the largest ever study on marketer success. Seats were arranged in a circle, so I could see everyone’s eyes…

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16/09/2019

Marketers need more sense to stem the tide of CMO firings

(From my Marketing Week column) When Marketing Week’s editor, Russell Parsons, asked me to write an article to accompany the launch of Marketing Week’s Top 100 Most Effective UK Marketers, I was torn. What’s to celebrate? This year…

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02/09/2019

How to get promoted

Making it to the next level can be exciting. More responsibility, more options, more pay. But how to get promoted? Perhaps your firm has a fixed promotion schedule, and it’s either “up” or “out.” Perhaps your boss…

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06/08/2019

Do fewer things, well

For my Forbes column I sat down with Mika Yamamoto, who left her mark at firms like Amazon, Microsoft and Adobe, to talk about what matters for marketing leadership success. Here’s a summary (you can read the…

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02/08/2019

Do your numbers

When the numbers don’t add up, business dreams evaporate, change movements stall, projects die. Perhaps people love your idea. Perhaps no one asks if the numbers work out. But sooner or later, someone will. Ideally, that someone is you.  Too many leaders…

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24/07/2019

The Marketing Leadership Masterclass is back

On September 17 we’ll kick off the next Marketing Leadership Masterclass in association with Marketing Week. The current class is now graduating and the impact on people’s careers is already exceeding expectations. This is your chance to join at the…

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