Did you ever wonder how to start a movement within your company? This video has some powerful insights for you!

It takes three to fill the dance floor. At the 2009 Sasquatch outdoor music festival, one guy got up and started to dance. Hundreds of spectators wondered, “What’s he doing?” It took a while before the first follower arrived, a guy with the courage to join the first dancer. Still, the crowd was watching. Then a third guy had the guts to get up and join the dancers. Now there was a crowd. This was the tipping point. Within minutes, people came running from everywhere to join the movement, eager not to be left out.

To start a movement, you as leader must take a risk, try something new, and show its effect. Then it’s all about finding your first followers.