The Marketing Academy’s new Fellowship Programme is helping CMO’s to become the CEO’s of tomorrow. Participants will receive personal leadership coaching by me and my McKinsey colleagues. Application deadline for the first programme was July 15, 2013.
Great CEOs and Board Directors need the ability to influence and engage as well as the courage to take risks. Truly successful CEOs also have a deep understanding of the commercial drivers of their business, combined with intellectual bandwidth, a well-honed ability to spot the right opportunities and an unfailing ability to understand what their customers want.
Building on the success of our ground breaking Scholarship Programme, The Marketing Academy has partnered with McKinsey & Company and actvance Leadership Advisors of Thomas Barta to develop the Fellowship Programme. A select group of exceptional marketing leaders at the top of their organisations, large or small, will have the unique opportunity to gain the insight and develop the skills to help them make the transition to CEO, or to secure a place on the Board.
The Marketing Academy Fellowship is a unique part-time programme developed exclusively for those already at the very top of the marketing function in their organisations. Designed to provide successful fellows with access to Board-level thinking and distinctive learning opportunities, the programme aims to ensure that our marketing leaders build the right capabilities to take on a future CEO or Board role. The programme commences in October 2013 and runs for 12 months. Participants also receive 1:1 coaching by Thomas Barta or one of the coaches of Wisdom8, a leading UK coaching firm.
For more information about the Fellowship Programme, click here to get to the Fellowship site of the Marketing Academy.