Brave leaders change the world. Air traffic controller Anthonius Gunawan saved the 160 souls on board Batik Air 6231, by staying in the tower, so the plane could escape minutes before the earthquake struck. Berta Cáceres led…
Successful marketers and agency leaders aren’t born. They’re made. The Marketing Leadership Masterclass isn’t about marketing. It’s about becoming a marketing leader who inspires change, builds influence inside the firm, mobilizes colleagues and leads teams.
To make change happen, shed light on the issue. Measure customer feedback, costs, time wasted – whatever your currency is. Make sure your data is solid. Praise those in the top left corner who are doing well; no need to shame those in the bottom right-hand corner – the chart will do it for you.
Tell customers it’s a middle seat upfront. Then, be generous. Give people a free drink, more air miles, a discount coupon, an extra report, your premium service package. Make the middle seat wider.If people feel good about your middle seat, they may come back. For sure, it’s fair.
Sheryl Sandberg has a point. In her book ‘Lean In’, Facebook’s current COO asks women, “What would you do if you weren’t afraid?” Sandberg is a public role model. Her book has empowered millions of women to…
“What’s the point of the Chief Marketing Officer (CMO)?” I asked Marketing Week readers that question. Why? Well, here is a baffling paradox: Each day, the world’s marketers create billions of cash dollars. Baileys, the Irish cream…
Use the power of travel for change. In organizations, get people to meet customers, switch departments, take on cross-functional work. Do the same yourself—and leave your country now and then. That one new perspective, that one new idea, that one new priority that you acquire can make all the difference.
Elvis didn’t invent rock ‘n’ roll. Steve Jobs didn’t invent the smartphone.* Google didn’t invent web search. All three took an idea, twisted it, made it better—and changed the world. People love out-of-the-box ideas. But they pay…
Reach out to three people who disagree. With your project. With your political perspective. With your moral view. Listen and say: “Thank you.” It’s not about making promises. It’s about genuinely learning what it will take to bridge the gaps.
An airline crew killed a puppy. Because their job description said, “Luggage goes in the overhead bin” (passenger dogs included, they thought). A global consumer goods firm wasted millions of digital marketing dollars. Because someone’s job description said,…
I’ve got good news. Until December 1st, our publisher, McGraw-Hill and 800-CEO-READ offer a 40% bulk discount for our marketing leadership book The 12 Powers of a Marketing Leader. Here’s the deal: for 25+ books, it’s 40% off. Want to train your team? Now’s the…
To bring the insights from the world’s largest ever study on marketing leadership to 1,500 marketers at all levels, Thomas and Patrick are giving away two hours of free team learning to 15 marketing teams in 2018 and 2019. Places are limited!
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