Thomas Barta speaks, writes, and consults to customer leaders on raising and achieving their organizational growth aspirations.
A former McKinsey partner, Thomas conducts leadership research—including the world’s largest study, with over 68,000 executive assessments—on what makes for an impactful CMO.
Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Each year, he gives more than 40 keynote speeches and workshops for companies, industry associations, and universities. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500.
Thomas’s research-based concept of Marketing Leadership brings a new perspective to the world of marketing. It helps leaders develop a top-management view of the marketplace and the organization, so they can shape the C-suite agenda and drive profitable growth.
After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. As a dean of the firm’s highest-rated internal program, he trained over a thousand McKinsey leaders on driving change without authority. He also shaped, for several years, McKinsey’s highly successful global client relationship strategy efforts.
For the CMO Fellowship Programme (a joint venture between McKinsey and the Marketing Academy to prepare CMOs for a CEO role), Thomas serves as its long-standing leadership dean.
Thomas holds a master’s in business from Cologne University (OAS), an MBA from London Business School, and a master’s in clinical organizational psychology from INSEAD Business School (France and Singapore).
He writes for numerous publications and for his own blog, thomasbarta.com. His social media assets reach thousands of executives across a broad range of industries.
Thomas lives in Cologne, Germany.
Philippe Ramakers took most of my photos.
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