Thomas Barta: Motivational / Inspirational Keynote Speaker

A motivational and inspirational keynote speaker, Thomas talks about 21st-century customer leadership: how leaders make change happen-—without possessing top-down authority.

Each year at events in North America, Europe, and Asia, he inspires thousands of leaders as keynote speaker and storyteller.

His talks are consistently rated among the events’ best.

THOMAS’S SPEAKER REEL (click to watch)

SEE THE REVIEWS

Thomas is probably the most impressive speaker I’ve come across.
—Wendy Yung, Executive Director, Hong Kong Wireless Technology Industry Association

“… the highest-rated of the day—and deservedly so.”
—David Reed, Director and Editor-in-Chief, Data IQ

Thomas has a special ability to engage and inspire his audiences.”
—Pat Scanlon, CEO, Corporate Financial Group, Inc.

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THOMAS’S MOST POPULAR KEYNOTE SPEECHES

The 12 Powers of a Marketing Leader
Leading marketing isn’t the same as doing marketing! What makes a successful customer leader? Thomas’s unique keynote gives the answers based on his and Patrick Barwise’s book The 12 Powers of a Marketing Leader. In the largest ever research on marketing leadership, Barta and Barwise have proven that successful marketing leaders all have four things in common. They connect customer needs and company needs to claim their seat at the top table; they mobilize their peers to create a great customer experience; they mobilize their team to become leader of leaders; and they mobilize themselves, so they can inspire others. The aim? More impact, more influence, and, quite simply, more fun! Research based–but brought to live by stories of the best marketers of our time. The 12 Powers captures and inspires marketers, customer executives, and digital leaders from around the globe.

(Keynote – 1/2-Day Masterclass – 1-Day Masterclass)

Everything you need to know to be a superior marketing leader!”
—Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World

A masterful dissection of what it really takes to lead marketing.”
—Syl Saller, Global CMO, Diageo, Marketing Society Leader of the Year 2015

“The essential leadership playbook for the CMO of the future.”
—Jim Stengel, former global marketing officer, Procter & Gamble

LEADERSHIP KEYNOTE SPEAKER THOMAS BARTA

The Digital Leader—Making Digital Marketing Actually Happen!
Everyone knows: digital is crucial for long-term success. But knowing isn’t the same thing as acting. Too many executives struggle with getting their companies to adopt digital as a way of working. Today’s leaders can’t simply tell people what to do – not even the CEO can do that. Digital Leaders know how to inspire with stories, mobilize, and model the change they want to see. This keynote will reveal how successful leaders overcome the biggest organizational barriers: silos, distrust, fear, and lack of positional authority. Hear the success stories of the most effective mobilizers of our time and beat the internal barriers to change!

(Keynote – 1/2-Day Masterclass – 1-Day Masterclass)

LEADERSHIP KEYNOTE SPEAKER THOMAS BARTA

Thought Leader—Shape the Agenda!
Influential leaders are agenda shapers—both internally and with customers. Thought leadership isn’t just trendy jargon—it is the leadership currency of the 21st century. Thought leaders understand the big issues, focus on the bottom line, and challenge the best people to get involved and succeed. This keynote speech is for all executives who want to know how great institutions like McKinsey build thought leaders, and how to become one themselves.

(Keynote – 1/2-Day Masterclass – 1-Day Masterclass)

LEADERSHIP KEYNOTE SPEAKER THOMAS BARTA

SPARKS—Fire in Your Eyes!
What does it take to invent the next iPhone? Leaders with passion and big dreams. You can only inspire others if you are yourself inspired. There’s no shortcut. Inspired leaders have a dream for their market, their customers, their career, and their life. They inspire big thinking and strong action in people around them. Inspired leaders are the SPARKS that make change happen! It is not just talk—it’s a fact based on the most comprehensive ever global research on customer leadership. Be the SPARK that lights the fire!

(Keynote – 1/2-Day Masterclass – 1-Day Masterclass)

LEADERSHIP KEYNOTE SPEAKER THOMAS BARTA

 

* Photo credits: ad:tech ASEAN, DataIQ Link, James Cannon, Adobe. Photos taken at selected events across various different speeches.

Lead Leaders—Build Tribes
Great leaders build teams of leaders—it’s a simple truth but it’s a hard nut to crack. Those who build confident tribes are more successful and more influential. Building leaders in this digital age takes effort. But it’s not complicated. It’s about being the architect, structuring teams and giving them direction. It’s about being the coach, building people’s skills, trust and confidence. And it’s about being the referee who holds people accountable. Teams just do work—tribes win! And leaders with tribes win big!

(Keynote – 1/2-Day Masterclass – 1-Day Masterclass)

THOMAS’S UPCOMING AND PAST KEYNOTE SPEECHES AND EVENTS

 

  • Financial Services Summit, London, keynote speech, 21 September 2017
  • Wall Street Journal, CMO Network, Cannes, keynote speech, tbd June 2017
  • MS India, Delhi, masterclass, 07 June 2017
  • MS India, Delhi, keynote speech, 06 June 2017
  • Adobe Adobe Symposium 2017, Sydney, keynote speech, 23 May 2017
  • Private corporate event, Sydney, keynote speech, 19 May 2017
  • Marketing Academy, Sydney, keynote speech, 16 May 2017
  • B2B Leaders Forum, Sydney, keynote speech, 16 May 2017
  • Adobe Adobe Symposium 2017, Mumbai, keynote speech, 04 May 2017
  • Private corporate event, Bangkok, keynote speech, 21 May 2017
  • Corporate Financial Group, New York, keynote speech and workshop, 11 April 2017
  • Marketing Academy, London, Masterclass, 09 April 2017
  • Private corporate event, Spain, keynote speech, 08 April 2017
  • Advertising Week London, keynote speech, 22 March 2017
  • London Business School, marketing leadership lecture, 10 February 2017
  • The Marketing Academy / McKinsey, Fellowship, leadership workshop, Kitzbühel, 17-21 January 2017
  • SAP Asia 2017 Kick-Off, keynote speech, Singapore, 17 January 2017
  • The Marketing Society, leadership keynote speech, London, 17 November 2016
  • Marketing Academy & McKinsey & Company, leadership workshop, 17 November 2016
  • London Business School, Leadership Event, 15 November 2016
  • Corporate event, leadership keynote and Q&A, Munich, 15 November 2016
  • Inspire Leadership Lecture, The 12 Powers of a Marketing Leader-workshop, London, 10 November 2016
  • Corporate event, leadership keynote and Q&A, Amsterdam, 09 November 2016
  • Corporate event, leadership keynote and Q&A, Paris, 08 November 2016
  • The Corporate Finance Group, leadership keynote speech and workshop, New York, 04 November 2016
  • Corporate event, leadership keynote and Q&A, London, 18 October 2016
  • The Marketing Society, The 12 Powers of a Marketing Leader-masterclass, 13 October 2016
  • Advertising Week New York, keynote speech, 28 September 2016
  • Marketing Academy & McKinsey & Company, leadership workshop, London, 21 September 2016
  • Corporate event, leadership workshop, UK, 16 September 2016
  • Private corporate event, leadership keynote speaker, Tokyo, 25 August 2016
  • Corporate event, leadership workshop, UK, 02 August 2016
  • Corporate event, leadership workshop, UK, 26-28 July 2016
  • Private corporate event, keynote speaker, Scotland, 18 July 2016
  • Corporate event, leadership workshop, New York, 11 July 2016
  • Corporate event, leadership workshop, London, 6 July 2016
  • Marketing Academy & McKinsey & Company, leadership workshop, London, 16 June 2016
  • Adobe Summit, keynote speaker, London, 21 May 2016
  • Private corporate event, keynote speaker, Paris, 09 May 2016
  • cmo.com executive event, keynote speaker, London, 20 April, 2016
  • Corporate event, leadership workshop, Zurich, 05 February 2016
  • Corporate event, keynote speaker, Amsterdam, 27 January 2016
  • Marketing Academy & McKinsey & Company, leadership workshop speaker, Kitzbuehel, 20 January 2016
  • World Marketing Congress 2015 , leadership keynote speaker, Mumbai, 26 November 2015
  • Private corporate event, leadership workshop leader, Zurich, 12 November 2015
  • DataIQ Link, leadership keynote speaker, London, 14 October 2015
    (read the coverage)
  • Pärnu Marketing Conference, leadership keynote speaker, 16 October 2015
  • Private corporate event, leadership workshop speaker (London, 25 September 2015)
  • Private corporate event, leadership keynote speaker (Cologne, 21 September 2015)
  • Swiss CRM Forum, leadership keynote speaker (Zurich, 15 September 2015)
  • Client event, confidential, leadership keynote speaker (Heidelberg, 25 August 2015)
  • Client event, confidential, leadership keynote speaker (London, 16 July 2015)
  • ad:tech asean 2015, Leadership Keynote Speaker (Singapore, 07 July 2015)
  • Private corporate event, leadership keynote speaker (London, 10 July 2015)
  • Private corporate event, leadership keynote speaker (Hamburg, 30 June 2015)
  • Private corporate event, leadership keynote speaker (Hong Kong, 05 June 2015)
  • FT Marketing Innovators Summit, leadership keynote speaker (London,
  • Private corporate event, leadership workshop speaker (London, 14 May 2015)
  • Private corporate event, leadership keynote speaker (London, 29 April 2015)
  • Adobe Summit 2015, leadership keynote speaker (London, 29 April 2015)
  • Private corporate event, leadership keynote speaker (Singapore, 08 April 2015)
  • Private corporate event, leadership workshop speaker (London, 19 March 2015)
  • Private corporate event, leadership keynote speaker (Bangkok, 08 January 2015)
  • Private corporate event, leadership workshop speaker (Park City, 08 December 2014)
  • Private corporate event, leadership keynote speaker (London, 04 December 2014)
  • Private corporate event, leadership workshop speaker (Kitzbühel, 24 November 2014)
  • Private corporate event, leadership workshop speaker (Kitzbühel, 13 October 2014)
  • Private corporate event, leadership keynote speaker (London, 01 October 2014)
  • Private corporate event, leadership workshop speaker (New York, 22 September 2014)
  • Private corporate event, leadership workshop speaker (Park City, 15 September 2014)
  • Private corporate event, leadership keynote speaker (Singapore, 15 August 2014)
  • Private corporate event, leadership workshop speaker (London, 01 July 2014)
  • Private corporate event, leadership workshop speaker (Park City, 16 June 2014)
  • Private corporate event, leadership workshop speaker (Singapore, 28 May 2014)
  • Private corporate event, leadership keynote speaker (Tokyo, 07 April 2014)
  • Private corporate event (Charlotte, 03 March 2014)
  • Corporate Financial Group, Annual Conference, leadership keynote speaker (New York, 18 March 2014)
  • CMO Council Advisory Board, leadership keynote speaker (New York, 27 February 2014)

MEDIA APPEARANCES (selection)

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